Toronto, Ontario. March 23, 2009 — Last year’s relaunch of the Torys LLP website enabled the international business law firm to display its expertise and put faces – and voices – to the people who provide the knowledge and experience of this well-respected firm. Working closely...

A few weeks ago my colleague demonstrated a straight forward business case for the use of search technology as the means to reduce the hard costs associated with internal customer support centres in the retail banking environment . Using ‘back of the napkin math’ and relying on a few core...

Recently I have found myself in client meetings raising the topic of search as a strategy. A critical distinction I have to make, time and time again, is that search as a strategy does not equate to search as a product. As I reflect on these conversations, I cannot help being reminded of a former colleague...

I have a tendency to think and speak in analogies. I can’t help myself I am a story teller by nature. Sometimes my stories are in the form of anecdotes and sometimes they are pictures I draw on scraps of paper scattered around my desk. Inevitably, whatever the topic, whatever my point, I will find...

A recent post at Google illustrates how important it is to carefully render search results. It shows the result of a usability study tracking eye movement through search results, and considers different techniques to drive the best end result. Sure, makes sense for Google, but for Enterprise Search solutions...

I am excited and fascinated by the evolution of search. Since my first introduction to interactive consulting back in 2000, I have spent most of my time working with clients on their public facing websites. I must admit, I had come to think about search almost exclusively from the perspective of SEO...

I know that posts from PDC 2008 are getting a bit long in the tooth, but I was looking over my session notes and couldn't not share it. It's a session where one of the senior MS team members that delivered the NBC Sliverlight portal for the Olympics talked about the project from beginning to...

imason's work with Workopolis was recently profiled in IT Business. The full article can be found here . Here's an excerpt from the article: "Our mistake was to move forward a bit too quickly, without planning appropriately," Sullivan says. "We tried to go down the path alone and...

Earlier this year I headed up a development team to build 2 Silverlight applications for The Weather Network. The first application to be released a few weeks ago is “ WeatherEye Golf ” ( press release ) which provides weather information for over 17,000 golf courses in Canada and the U.S...

On July 29, 2008 The Weather Network launched their WeatherEye GOLF product that was developed in conjunction with imason inc. The press release from The Weather Network can be found here . From the press release: "We know that Canadians love being outdoors all year and especially in our short summer...