Toronto, Ontario. March 23, 2009 — Last year’s relaunch of the Torys LLP website enabled the international business law firm to display its expertise and put faces – and voices – to the people who provide the knowledge and experience of this well-respected firm. Working closely with a team of technology consultants from imason, Torys was able to define and execute a web strategy that reflects its values and culture, as well as its reputation for creativity.

Recognizing the importance of enduring relationships, Torys introduced an alumni site to keep alumni in touch with each other and with Torys. And by providing podcasts with first-hand personal accounts by former students, the updated pages in the student section demonstrate Torys’ commitment to people, progress and innovation.

"We hired imason because they were forward looking, talked about the flexibility to build in the future, and were the most technically sharp," said Stuart Wood, Chief Marketing Officer, Torys LLP. "We have been very impressed with imason's communication, project management, training, dedication and instances in which they went above the call of duty."

In selecting Microsoft SharePoint as the technology platform, Torys was able to focus on its immediate communication needs, without sacrificing future flexibility and growth. Inherent features to Sharepoint, such as search and content management, guaranteed improvements to both the user experience and the website administration.

Torys.com provides direct access to current and archived publications, lawyer profiles, firm news and upcoming events. With SharePoint as the foundation, the potential exists to introduce user-generated content, blogging, newsletters, RSS feeds and automated alerts on the new site.

Visibility into traffic patterns and user activity, enables administrators to see which pages and what type of content best resonate with visitors to the site. With this data, Torys can ensure that the website evolves according to user demands, and remains a crucial communication vehicle between the firm and its clients, alumni and students.

"In this project our goal was threefold: marry technological capabilities with Torys" business objectives; provide the marketing department with powerful tools to manage its online presence; and improve the user experience with easier access to information,” said Scott Howlett, Principal and co-founder at imason.

About imason:  imason is a technology consulting firm that architects and develops leading-edge web solutions for enterprise customers. Targeted at employee or customer audiences, imason solutions utilize the latest technologies from Microsoft and drive lasting business value.  For more information, please visit www.imason.com.

About Torys: Torys is a highly respected international business law firm with over 300 legal professionals in its Toronto and New York offices. Torys is recognized internationally as an innovative law firm and is frequently recommended in a large number of practice areas. Its Toronto and New York lawyers work together to offer seamless cross-border services to clients on both sides of the U.S.-Canada border and globally. For more information, please visit www.torys.com.

Media contact:
Sacha DeGroot
SmackDab PR & Marketing
sacha@smackdabpr.com
519-208-2831

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