Solutions & Services
Service Area
Customer-Facing Solutions
Today’s businesses need technology to effectively relate to their customers. From online sales channels, corporate information sites or community and partner gateways, customers increasingly seek electronic ways to stay in touch.
Just as companies become more tech-savvy, so do their customers, and the demand for a unique, personalized online experience continues to grow. As a result, driving true business value from customer-facing solutions requires an exceptional online experience.
imason approaches each client project with a clear understanding of how to effectively link a business to its customers using technology. With our proven expertise and ability to develop unique customer-facing applications, we build usable solutions that resonate with customers, achieve strategic goals and increase revenue.
imason's Customer-Facing Solutions perform four key tasks: Education, Connect, Sell and Link.
Educate
Today's corporate web site has become a multi-functioning educational tool - part business card, part marketing channel and part general information centre. As a result, increasing numbers of people make their first point of contact with a given company a visit to its Internet site.
imason's goal: turn our customers’ web sites into strategic assets. We ensure that when browsers arrive, they can easily learn what a company is all about, understand its offerings and discover what they need.
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Connect
Online communities are one of the most innovative and important aspects of the Internet. Tens of millions of North Americans participate and forge connections via online social communities. Many now join the online networks of more traditional groups, such as clubs, associations or user groups.
Developing online communities that connect customers with an organization’s products and services is rapidly becoming a crucial part of any comprehensive Internet business strategy. As their popularity continues to grow, frontrunners in this space will reap vast rewards.
imason develops compelling and feature-rich online meeting places that allow companies to actively tap into and participate in this lively and social online world. By creating a forum to share experiences and ideas in compelling ways, companies can extend their brands in exciting new directions. imason can facilitate enriched connections and help make a business’s online community a regular destination for its customers.
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Sell
Attracting shoppers to a site, converting them to customers and maintaining future loyalty are the key challenges for all e-commerce sites. To achieve success, sites must be simple, secure and efficient
imason develops user-friendly e-commerce sites that ensure customers can easily find and purchase the products and services they want when they want them. As a result, purchases are less likely to be abandoned before completion, and a successful shopping experience promotes repeat visits.
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Link
For many companies, collaboration between their customers, business partners and internal staff occurs via documents attached to emails. It’s not efficient, and it’s definitely not safe. Where there’s no real-time, secure collaborative capability, sharing documents, ideas and knowledge becomes a cumbersome and tedious task.
imason builds extranets, secure and easy-to-use workspaces that allow multiple parties to work together effectively, regardless of whether they work for or with the extranet owner, no matter their physical location.
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